Pastor Billy Shaw
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"Feed My Sheep."

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Newton's First Law & Church After Covid-19

3/23/2020

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One gift Sir Isaac Newton gave the world was his Law of Inertia (sometimes called Newton's First Law or Law of Motion) - namely that objects at rest tend to stay at rest and objects in motion tend to stay in motion (unless acted upon by an unbalanced force).  
When it comes to church attendance, it was challenging to get people to come to church before the Coronavirus disease.  Our church would have 63% of its "active members" in public worship any given week; but it was a different 63% every week.  We found that the national trend of people attending 1-2 times per month was true in our church.  That was before the virus.  Now that we have been unable to gather for two consecutive Sundays, anticipating at least a third, what will that mean for us coming back together?
As church leaders, we need to be prepared to lead from the expectation that Newton's Law of Inertia applies here.  If we do not initiate an outside force acting upon our people, then those who are no longer in motion (i.e. they no longer attend) will continue not being in motion, even after we are cleared to resume public gatherings. 
What should that "outside force" be? Here are some ideas.
  • Homecoming 2.0  I am hoping that the way this resolves will give us some time to put a date on the calendar, prepare ahead, and drive a stake in the ground that on this day, at this time, we will relaunch public worship.  I can see using imagery such as reigniting a flame and avoiding language such as resume business as usual.  Let's not squander the opportunity for freshness, and let us welcome a new normal.
  • Personal touch  Throughout the quarantine, my Assistant Pastor and I are calling members at least once per week to keep us on their minds and assure them that they are on ours.  A campaign to recruit and invite people as if you are chartering your church for the first time might be what is needed.  I can see a social media campaign complete with signups either on your website or another method where people commit in advance something along the lines of "I'll be there."
  • Awards ceremony Our church has been doing something we called the Purpose Driven Quarantine Challenge.  We have emphasized this significantly, and I hope that we have several dozen people who earn prizes to be given out.  
Some say that this COVID-19 outbreak will separate the truly committed from the pretenders.  As someone who has seen God transform pretenders into the truly committed, I do think such predictions may come true to a degree.  However, I can also see that God may grow His church even in such an unlikely circumstance.  We are working on ways to get those we have picked up through social media during this dispersion.  Wouldn't it be something to find out that we increased our congregation by 20-30% just by going online for a month or two?  I'm not aware of a single church growth resource that ever recommended that strategy.  However, sometimes the Lord just has to force us to cast that net on the other side of the boat.  
I will pray for you and your church as you put together intentional plans for coming back together.  If you come across an idea for keeping everyone together that seems helpful, please put it in the comments below.

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    Pastor Billy Shaw is a full-time pastor, husband, and father with a passion for helping other pastors.

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